Transcend Information, Inc. a world renowned developer of Memory Modules, Flash Cards, USB Flash Drives, MP3 Players, Portable HDDs, Multimedia Products, Accessories, and owner of the globally recognized Transcend brand, has for the third consecutive year distinguished itself by making it onto Taiwan's 20 most valuable global brands list. The fact that Transcend has made this prestigious list of global brands is clear evidence of the success and impact Transcend's strategy for ensuring the long-term ascent of the Transcend brand has had.
The appraisal of Taiwan's 20 most valuable global brands was commissioned by the government sponsored Taiwan External Trade Development Council (TAITRA) and conducted by the highly respected international consultancy group Interbrand. The survey's brief involved estimating the value of a company's brand by evaluating Transcend's revenues, market status, marketing promotion and market development potential. According to Interbrand, the overall strength of Taiwan's top 20 performing brands continues to impress and goes from strength to strength with a 30 percent increase on 2004 figures to be valued at over US$5.4 Billion.
It is no accident that Transcend has been in Taiwan's Top 20 Global Brands list since the annual survey was initiated three years ago. Transcend has always recognized the importance of possessing a strong brand to effectively compete in today's aggressive markets. Our comprehensive strategy for supporting the global Transcend brand focuses on, Continuous Improvement, Real Innovation, Attentive Customer Care, Enhanced Quality and Strong Market Leadership. When these qualities are combined they continually enhance the public's belief in the Transcend brand and instill further confidence in our exceptional products. The international recognition of Transcend's dedication to promoting our brand and producing ever more innovative and creative devices is paramount to us and how we gauge and review the effectiveness of our formula for success. By continually reaching the Top 20 Global Taiwan Brands it displays that our concerted efforts are paying dividend.
As a corporation Transcend is very conscious of keeping the Transcend brand in the public's eye via our professionally tailored marketing and promotional campaigns. The industry and public alike are always kept very well informed about our existing and future product releases and Transcend always ensures that we project a very positive and professional brand image. It is by "Exceeding Your Expectations" Transcend will build upon our former successes and progressively increase the profile and image of the hugely successful Transcend brand.